Back to Blog
Published on April 30, 2025

why Cloud now: spotlights

AccountTech Spotlight Analytics feature showcasing Venice canal and gondola photography with analytics branding

overview of darwin.Cloud's spotlights feature, including types of spotlights, customization options, and use cases.

key takeaways

  • darwin.Cloud spotlights deliver real-time, customizable data visualizations for brokerages, including production kpis and financial metrics
  • 1,600+ widgets available covering cash flow, profit, recruiting, and agent performance
  • spotlights can be role-specific (owners, managers, agents) and accessed on mobile
  • custom spotlights align with company priorities and streamline reporting

topics

spotlight overview

  • accessible under dashboard menu in darwin.Cloud
  • surfaces real-time kpis, production, financials, budgets, and goals
  • role-based customization for owners, managers, and agents
  • mobile-friendly via browser

widget types

  • single number (fixed range)
  • two-number comparisons (e.g., ytd vs prior year)
  • bar graphs (with prior year and budget)
  • line graphs (trends)
  • data tables (static info, rankings, details)

spotlight topics

  • cash flow: cmoe, pending info, split percentages
  • profit: ebitda, income, expenses, gross profit vs budget
  • basics: agci, company dollar, closed sides, listings
  • ppp: average agent performance
  • leaderboard: top performers
  • rankings: agci, company dollar, volume, sides
  • recruiting: gain/loss, recruiter performance, hire/fire

customization

  • setup under company tab
  • drag-and-drop widgets to add/remove
  • security controls spotlight access by role
  • create new spotlights to match priorities

budget & goal integration

  • add budgets and goals for comparison
  • import financial budgets via templates
  • set production goals by metric

next steps

  • attend tomorrow’s q&a at 2 pm et for spotlight setup guidance
  • review setup/customization articles before the session
  • identify key spotlights and metrics for your company
  • create custom spotlights to replace manual reporting
  • submit enhancement requests for additional widgets

watch this short video to learn more:

ready to evolve?

request a demo or learn more about the power of darwin.Cloud