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Published on January 14, 2024

Spotlight: Profit per Agent

Total Income per Agent numbers are helpful - but they're not the whole story.  We need to see agent income compared to the overhead in the office where they work.

Spotlight Profit per Agent

Total Income per Agent isn't just a report of company dollar on the agent transactions.  This calculation also needs to consider income the office makes thru agent billing.  

But really, the value Total Income per Agent is only part of evaluating an agent's value to the firm. We need to consider income per agent in terms of where it was generated.  Offices are expensive to keep open.  Labor costs and occupancy costs are going up as Gross Profit margins continue to get squeezed.  

This KPI shows Agent Income next to Overhead per office, and it talks about the impact of two key considerations:  Firing unprofitable agents & Generating accurate expense reports by office.

Watch this short video to learn more:

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