operational scorecards
Bring financial, production, ranking, and goal measures into focused analytic spotlights.
darwin.Cloud analytics
brokerage KPIs in context
Use analytic spotlights and dashboards to compare financial results, office performance, team rankings, agent goals, and production activity in one brokerage operating system.
darwin.Cloud / financial dashboard
what analytics adds
move beyond static P&L reports
darwin.Cloud connects brokerage accounting data with the people, offices, deals, goals, and budgets behind the numbers.
brokerage-wide comparisons
Review performance by company, office, team, and agent instead of relying on disconnected reports.
role-based visibility
Control which spotlights and dashboard information are available to each role in your company.
KPI library
analytic spotlights built for real estate brokerages
Explore the financial, organizational, and agent-performance views available across the darwin.Cloud analytics experience.
financial performance
see profit, cash flow, and budget performance
Turn brokerage financial activity into focused spotlights that make monthly and year-to-date performance easier to review.
pending cash flow
Forecast your pending cash flow from closings for the month—and compare that to expected expenses.
profit & loss
A KPI spotlight for quick profit review—month-over-month and year-to-date—with comparisons to prior year performance.
income vs budget
Spotlights let you track income monthly or cumulatively, and compare results to your company’s budget targets.
view income vs budget spotlightcommission margins
See what commission percentages agents are charging buyers and sellers using KPI widgets.
company $ split percentage
View KPIs that track company-paid split percentages—both for last month and year-to-date.
cost of goods sold
Spotlight on pending deals and associated costs—see which KPIs make up the cost of goods sold group.
team and office performance
compare performance across your organization
Give leaders a consistent way to compare offices, teams, and agents using brokerage-specific performance measures.
net profit per agent
Total income per agent is helpful, but not the full picture. Compare agent income to the overhead in their assigned office.
team ranking leaderboard
See which of your teams is performing best—based on four essential KPIs.
agent ranking
View agent performance separately from teams—track the top-performing individual agents across four key KPIs.
office ranking
Compare office performance based on six different metrics.
top 5 agents leaderboard
Quickly view your top 5 agents using six metrics across multiple date ranges.
first 100 days
Track agent performance within their first 100 days: how long it took for their first listing, pending deal, and closing.
agent goals and visibility
put the right numbers in front of each role
Configure dashboards and goals so agents and leaders can focus on the measures that matter to their work.
customize agent dashboards
Customize your agent dashboards to highlight the key numbers agents want to see.
control dashboard security and visibility
Set up unique spotlights and access levels for each role in your company.
agent dashboard analytics
A walkthrough of the darwin analytics home page for agents. Agents can track year-over-year production and see personal goal progress.
agents goals calculator
With darwin.Cloud, agents can set personal production goals and compare them daily to actual numbers and last year’s results.
pending contracts written
Track new contracts written by agents and compare to goals and prior year activity.
key performance indicators
Go beyond P&L reports—compare office performance to goals using a wide range of real estate-specific KPIs.
designed around brokerage decisions
While working together to finish darwin.Cloud, Mark Blagden, CEO, and Helkyn Coello, VP of development, recorded a series of conversations about the design and build process—including EOS-style scorecards and analytic spotlights.
The result is an analytics experience built to connect daily activity with the financial and operational outcomes brokerage leaders manage.
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